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Home > Real Estate Agents Door knocking tutorial for Agents. Door knocking is what's helped my real estate career take off and stay way above my competition. It is my bread and butter (I have to preface that I am in a densely populated area. which helps a whole bunch). It's funny that this door knocking topic popped up at this time. I just started my door knocking season...I start every Feb 1st (tough to bare here in New England but I've found is the best time because people start thinking about selling in Feb when they plan on listing in the Spring).
Fact is that the average agent either never really realizes the real potential of door knocking or is worried about "bothering" people. Frankly, I'm grateful for their views as it leaves the door open for me to swoop in and grab the business.
The key to door knocking (from my experience) is to always bring something of value to the resident. This is crucial. Their neighborhood's recently sold prices are the most well received piece of information that residents enjoy receiving. I have *never* knocked on a door and had one person's face not light up with delight when I begin by telling them that I am in the area just handing out information on recent home sale prices.
What I do when I go door knocking is to first target a specific neighborhood. Logically, starting by going into MLS and checking which area/streets that the highest priced home prices are within your territory/specialty is the best choice. Then, print up that area's comps. I then put those comps *without folding them* (papers without crinkles/seams look 10 times more professional than ones that keep wanting to curl up when you are trying to read it) into a 9" x 12" envelope along with a few other papers:
***A copy of my profile/background/services offered.
***3 of my business cards.
***A copy of a couple of articles that I've written (i.e. "10 things to do to help improve your home before you start selling it", etc.).
***The profile or screenshot of the homepage of my website with URL prominently displayed.
***A directory of tradesmen (plumbers, electricians, gutter cleaners, etc...Except other Realtors, of course, :-)) that services the local area.
I buy one of those messenger bags (a plain, black one) that you can buy at Staples/Office Max for $20.00 and fill it with the packets and throw it over my shoulder when I do door knocking.
Next, I have a tablet PC with a Verizon wireless internet card along with me opened up to the town's assessor's office website (visionapprasial.com) that will allow me to pull up each house's last sale date, owners name and address, and general info about the particular house while approaching the doorstep. This allows you to ask for the owner of the house by name instead of generically asking "can I speak with the owner of the house?” I find that the novel technology of the tablet PC seems to really impress people and a great conversation starter (that the resident usually initiates!).
Door knocking is very hard work. Lots of walking (which is an overlooked benefit. You’re exercising your heart while prospecting for business. A win-win situation). It works.
I'll never forget what pushed me to door knock...I saw a man, (with a limp, mind you) constantly walking along the streets of my home town with a business bag. For years before I was even in the business, I would see him walking, walking, walking...same darn bag. I was always perplexed at where this 50 something, business-looking' guy was going since I constantly only see him in strictly residential areas. I used to fathom "Maybe he can't afford a car and has to walk to and from work?” Then, one day I was driving to lunch with a fellow Realtor friend of mine and my friend happened to point to this man when we past him and informed me that "that's Ray from ReMax...he's the top listing agent our county". I was shocked, and later absolutely leveled when I found out that he not only was the top lister, but also had a prosthetic leg. [ Search FAQ | Submit Question to This Category | Home ]
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